[S1 E4] Making hair products healthier with Samantha Kidjo, Founder of ICI Care

In this episode, we’re joined by Samantha Kidjo, a material science engineer and founder of ICI Care, a personalised hair care start-up, to help create bespoke hair products using algorithms and plants. In this conversation, she shares her story of why she wants to improve the quality of ingredients in hair products, how a background material science led her down this path, and her experience with trying to raise funding and knowing when to change course.

Find Samantha online: https://www.linkedin.com/in/samantha-kidjo-pm/

About this week's guest
Samantha Kidjo, a material science engineer and entrepreneur, tackles the lack of diversity in sustainable hair care. Through her Beauty Tech business, ICI CARE, she is looking to revolutionise the industry. Her passion extends beyond her business as she actively supports founders through OneTech, bridging the funding gap for black women. Samantha's next venture aims to empower black creators in the beauty sector, cementing her commitment to inclusivity and empowerment. Her journey inspires and shapes a more diverse future for the beauty industry.

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